True dat! A treat can be a favorite toy only taken out for training purposes, etc...or a game your dog loves to play. Figure out what your pup's currency is and utilize it. Some aren't motivated much by snacks, you're right. Many are, but if yours isn't, find what they do respond to and use that. I used treats to lure Pepper and Luigi when I taught "come" and "crawl", or to jump thru a hoop, etc. Then gradually phased them out. But I used treats every time to teach: down, shake hands, bye-bye, and high-five (or others like those). Then I just use them once in awhile after the behavior is learned, so the dog does what I ask each time, hoping he will get the treat.