It doesnt have to be a food treat, it could be a toy, or it could even be you! I make crazy happy sounds to get mine to pay attention to me sometimes, or I will pick up a squeaky toy & carry on like a fool - it usually gets their attention & gets them to come to meAny ideas if the dog could care less about the treats? Olly will gladly accept the treat, but not instead of doing something he wants to do. If he wants to come, he comes. If not, the treat does not matter to him at all!