BE is a line of makeup called Bare Escentuals. It is an all natural mineral based makeup. You apply it with brushes and it is in a powder form. But it isn't a powder, it's micronized minerals. There is no talc in these products. If you watch QVC at 8pm eastern tonight, they have a show on. It is sold in be boutiques throughout the country, and it's one of the fastest growing makeup lines outside of Estee Lauder (which has Clinique, Mac, Prescriptives, Bobbie Brown just to name a few). I have been using BE for about three years and I would never ever use another makeup foundation, blush or eye shadow. I would highly recommend you try it, although there is a learning curve for proper application. Once you get it, you won't ever want to use anything else.